If you’d told me a year ago that my favorite beauty brand would be inspired by a drag queen and proudly named after fermented cabbage, I’d have raised a skeptical eyebrow. But here I am — with a makeup drawer full of neon palettes, buttery blushes, and glosses that shine like glass — all from one place: KimChi Chic Beauty.
And honestly? I’m not looking back.
Let me walk you through why this brand has taken over my routine, how it stacks up against big-name competitors, and why KimChi Chic isn’t just a beauty brand — it’s a confidence movement wrapped in glitter.
Who Is KimChi, and Why Should You Care?
KimChi Chic Beauty was founded by Kim Chi, a Korean-American drag queen best known as the Season 8 runner-up of RuPaul’s Drag Race. Her brand launched with one mission: to bring high-quality, high-pigment, joy-filled makeup to people of all identities and skill levels.
And here’s the best part: KimChi Chic doesn’t take itself too seriously. The packaging is playful. The shade names are hilarious. But make no mistake — the formulas are no joke.
In a beauty industry that often feels copy-paste, KimChi Chic brings color, character, and cultural pride to every single product.
First Impressions: Affordable, Adorable, and (Shockingly) Luxe
I’ll be blunt: I didn’t expect the quality I got for the price I paid.
Most KimChi Chic products range from $8 to $30, which is significantly lower than what you’d pay for similar performance at Sephora. Yet everything I’ve tried — from their setting powders to eyeshadows — feels high-end.
The packaging? Chef’s kiss. Think: candy shop meets Y2K dream. It’s nostalgic, fun, and unapologetically bold — just like the makeup itself.
The second you unbox a KimChi Chic order, you know this isn’t just another generic beauty brand. You feel seen, celebrated, and invited to play.
Let’s Talk Products (AKA Why My Other Makeup Now Collects Dust)
I’ve tested a lot of makeup — from Chanel to ColourPop — and I’m picky. Here are the standout stars from KimChi Chic that earned a permanent spot in my beauty routine:
1. The Most Concealer
Don’t let the name fool you — this is the most in all the right ways. Full-coverage, smooth-blending, and long-wearing without the cakey feel.
I use it not just under my eyes but as a spot foundation. And with over 20 inclusive shades, you’ll actually find your undertone match. Bonus: It’s vegan and cruelty-free.
➡️ Conversion tip: “If you’ve been searching for a concealer that works as hard as you do, this is your holy grail.”
2. PotDe Crème Shadows
These are creamy, crazy-pigmented eyeshadows that go on like butter and stay put like nobody’s business. No fallout. No creasing. Just smooth, intense color payoff.
Try Shade “Mermaid Thighs” — a metallic seafoam that looks like a fantasy filter on your lids.
➡️ “Want pigment that pops without primer? PotDe Crème does the work so you can just slay.”
3. Thailor Collection Blushes & Bronzers
KimChi’s Thailor Collection is designed to sculpt and define, and the blushes are my personal obsession. The 2-in-1 compacts let you customize your glow — mix or layer for maximum payoff.
The shades aren’t your basic peaches and pinks either. Think fuchsias, berry tones, even purple. And they work on a wide range of skin tones.
➡️ “One swipe and you’ll understand why this blush has a cult following.”
4. Stage Proof Matte Setting Spray
This is one of the most underrated setting sprays out there. It locks in your look without drying you out, and the finish is soft matte — not flat matte.
If you’re oily or doing all-day wear (especially under hot lights or dancing), this is a must-have. It outperformed my old Urban Decay standby — and it’s cheaper.
➡️ “This is the setting spray drag queens trust. You can too.”
5. High Key Gloss & Lip Products
Let’s just say this: If you want lips that shine like they were dipped in honey, High Key Gloss delivers. They’re not sticky, they don’t feather, and they taste subtly sweet (not synthetic).
Pair it with Lip Juice Stain for a perfect base that lasts even after your iced coffee.
➡️ “Your lips deserve the spotlight. Give them a gloss that performs like a main character.”
Inclusive Beauty That Actually Feels Inclusive
KimChi Chic doesn’t just talk about inclusivity — it lives it.
From the broad shade ranges to gender-fluid branding, to featuring diverse models across all campaigns, this brand is for everyone. Whether you’re just learning how to apply mascara or you’re a contour queen, there’s room for you here.
And because Kim Chi herself is a drag performer, there’s an emphasis on artistry — not just looking “pretty,” but expressing yourself without limits.
➡️ “Makeup isn’t about hiding who you are. It’s about becoming who you want to be. KimChi Chic gives you the tools to make that real.”
Cruelty-Free, Vegan, and Full of Personality
All KimChi Chic products are 100% cruelty-free, and many are vegan. And unlike some brands that make you squint at labels, they make this information super clear on every product page.
Even better? The formulas don’t sacrifice performance for principles. The pigmentation, staying power, and blendability easily rival — and often beat — non-cruelty-free competitors.
It’s nice to know that looking fabulous doesn’t have to come at the cost of ethics.
Fast Shipping, Frequent Sales, and Seriously Good Customer Service
My first order shipped within 48 hours and arrived perfectly packaged in bright, branded boxes. And since then, I’ve noticed KimChi Chic runs frequent sales, bundles, and free gift promos.
Signing up for their emails got me early access to a limited-edition launch — and the KimChi Rewards program lets you earn points for every purchase.
When I had a question about shades, I emailed customer service and got a warm, detailed reply within a day. No bots. No auto-replies. Just real, friendly people who care.
➡️ “Shopping here doesn’t feel like placing an order. It feels like joining a party.”
What Customers Are Saying (Spoiler: They’re Obsessed Too)
I’m not the only one raving. KimChi Chic’s reviews are glowing across the board. Here are just a few real quotes I’ve seen that echo my experience:
“I’ve spent hundreds on makeup and nothing compares to how KimChi Chic makes me feel — confident, fierce, and seen.”
— Tiana L.
“I tried one blush, and now I own five. Addicted isn’t even the word.”
— Morgan S.
“The only brand where I feel free to wear lime green shadow on a Tuesday just because I can.”
— Alejandro R.
The Bottom Line: KimChi Chic Beauty Is Worth Every Penny
If you’re tired of cookie-cutter palettes, overpriced lipsticks, and “inclusive” brands that barely show up for you — give KimChi Chic a try.
You’ll get:
- High-performance, artistry-grade makeup
- Affordable prices
- A welcoming, creative community
- Fast shipping and excellent support
- And let’s not forget: some of the cutest packaging ever
KimChi Chic Beauty has not only elevated my makeup game — it’s made me feel more fearless, fun, and free. Isn’t that what beauty is all about?
Ready to level up your glam game?
➡️ Visit www.KimChiChicBeauty.com and discover makeup that lets you shine — on your own terms.
💄 Use code SLAY10 for 10% off your first order!
Because fabulous shouldn’t have a full price tag.
